Watches & Wonders Geneva 2025, the pinnacle event in the luxury watch industry, is set to return with exciting developments that promise to captivate enthusiasts and collectors worldwide. Here’s what attendees can anticipate:
Expanded Brand Participation
The 2025 edition will feature 60 participating brands, including some returning stalwarts such as Cartier, Rolex, Patek, IWC Schaffhausen, and Jaeger‑Lecoultre that will showcase their latest innovations. This diverse lineup reflects the event’s commitment to inclusivity, providing a platform for both industry giants and independent artisans.
Leadership Changes
Cyrille Vigneron, CEO of Cartier, will assume the role of chairman, succeeding Jean-Frédéric Dufour of Rolex. Additionally, luxury powerhouses Chanel, Hermès, and LVMH have joined the Watches and Wonders Geneva Foundation Board, bringing fresh perspectives and broadening the event’s influence.
Introduction of VIP Passes
For the first time, VIP Passes priced at CHF 550 (approximately IDR 9,400,000) will be available. These passes offer luxury benefits, including priority access, a VIP lounge with complimentary meals and refreshments, private guided tours, exclusive product presentations, dedicated parking, and a commemorative gift.
Event Details
Watches & Wonders 2025 will be held from April 1 to 7 at the Palexpo Exhibition Centre in Geneva, Switzerland. Public access is scheduled from April 5 to 7, with tickets available for purchase starting February 11, 2025.
As the event approaches, anticipation builds for the latest horological masterpieces and innovations that will be unveiled, solidifying Watches & Wonders Geneva 2025 as a must-attend for watch aficionados. Stay tuned on our Instagram or blog for more information from Watches & Wanders Geneva 2025.
