Even those who are not really familiar with watches, are aware of the Cartier Tank. One of the most well-known, iconic, and replicated timepieces ever created. But do you understand its origin, functi

Nowadays, we frequently take our timepieces’ shock protection for granted. However, shocks have long been a mechanical timekeeper’s adversary since even a light bump to the clock, such as

Circling back to the 2022 edition of Watches & Wonders, Hublot created a stir by unveiling a new square-shaped watch design inspired by the iconic Big Bang. The Square Bang Unico joins the barrel-

The 1960s were a time when the world was full of experimentation, freedom, and energy. Cruising the streets on motorcycles or sports cars, living life at full speed, was the style of the day. Willy Br

By 1943, Willy Breitling had built a name for himself as a maker of aircraft instrumentation and tool watches that met the functional needs of wartime. But the third-generation Breitling founder also

IWC Schaffhausen proudly welcomes Jagger Eaton to the IWC family as the newest Friend of the Brand. The two-time skateboarding World Champion and Olympic Medalist, Jagger Eaton, is known for his raw t

Jaeger-LeCoultre is thrilled to announce the appointment of Lenny Kravitz as  a new ambassador for the Maison. An archetypal contemporary Renaissance man, the musician, songwriter, producer, multi-in

IWC Schaffhausen introduces the Ingenieur Automatic 40 at the Watches and Wonders exhibition in Geneva. This newly engineered automatic model reflects the bold aesthetic codes of Gérald Genta’s Ing

While some may avoid the number 13 due to superstition, there is certainly no avoiding the MP-13! Defying conventions and undeterred by superstition, Hublot reveals the character of its latest model.

Audemars Piguet is pleased to announce the launch of its new Royal Oak Offshore Selfwinding Chronograph. This black ceramic model pays homage to the Royal Oak Offshore “End of Days” (ref. 25770SN)