Hublot is proud to announce the “Hublot Loves Football” pop-up, a celebration of the brand’s role as the official timekeeper of UEFA EURO 2024™ and the launch of the groundbreaking Big Bang e Gen3 UEFA EURO 2024™. This event will be held from July 5 to July 14, 2024, in the Main Atrium of Plaza Senayan, Jakarta.
The pop-up installation is a visual spectacle distinguished by its vibrant white and bright colors, with the “Hublot Loves Football” visual prominently displayed on a lightbox. The space is thoughtfully designed to immerse visitors in the world of football, featuring a sleek white setup adorned with dynamic visuals of Hublot’s esteemed football brand ambassador, Kylian Mbappé, and a turf that evokes the ambience of a football pitch. This unique environment reflects Hublot’s dedication to both innovation and the game.
Visitors to the pop-up will have the opportunity to engage in a variety of interactive activities, most notably the Fast Feet game. This exciting and challenging activity is designed to test participants’ football skills, particularly their accuracy and strategic kicking abilities.
Participants will aim to kick the ball towards illuminated targets on a podium, with enticing prizes awarded to those who achieve a set number of ‘kicks on target’ within one minute. This game is a test of skill and a celebration of the precision and athleticism inherent in football.
The highlight of the pop-up is the unveiling of the Big Bang e Gen3 UEFA EURO 2024™ connected watch. This state-of-the-art timekeeper seamlessly integrates the design codes of the iconic Big Bang collection with cutting-edge technology.
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The 44 mm case, crafted from satin-finished and polished titanium, features Hublot’s signature sandwich construction. The scratch-resistant sapphire crystal and a rubber strap with a deployant buckle, which can be easily swapped using the patented One-Click system, ensure both durability and versatility.
Come visit the Hublot Loves Football Pop-up event at the Main Atrium of Plaza Senayan, Jakarta, from July 5 to July 14, 2024!