Chopard is thrilled to announce that supermodel and entrepreneur Bella Hadid has been appointed as its new Global Ambassador. This momentous collaboration celebrates Bella Hadid’s triumphant return to the fashion stage and heralds the debut of a new chapter for Chopard, the Artisan of Emotions, as it continues to develop its offerings in watches and jewellery, which are renowned for their exceptional craftsmanship and unwavering commitment to the highest ethical and environmental standards. 

Chopard entrusted the campaign to the compelling, creative vision of Alasdair McLellan, the internationally acclaimed photographer responsible for some of Chopard’s most iconic advertisements.

Bella Hadid Chopard Alpine Eagle 768x1086 1
Bella Hadid Chopard Alpine Eagle

With her hair elegantly held back and dressed in pared-down, sophisticated looks, Bella Hadid exudes confidence as she faces McLellan’s lens. She radiates her beauty to the fullest, perfectly embodying the elegance and Joie de Vivre of Chopard’s Haute Joaillerie, Happy Hearts, Happy Sport, Happy Diamonds, Ice Cube, and Alpine Eagle collections. 

These mesmerising new visuals portray Chopard’s exquisite craftsmanship in a refreshingly new light and exalt Bella Hadid’s intriguing charm. 

Bella Hadid Chopard Happy Sport 768x1086 1
Bella Hadid Chopard Happy Sport

The appointment as Chopard’s Global Ambassador marks a significant moment for both Bella Hadid and the Maison. With a legacy spanning over 160 years, Chopard’s devotion to craftsmanship, pioneering approach to sustainability, encompassing generosity, and commitment to spreading positive values and Joie de Vivre have earned the Maison a unique position in the luxury landscape.

Do you want the same timepiece as Bella Hadid wears in the picture above? Discover the Chopard collection online or visit The Time Place boutique for more information.