Luxury watchmaking is not just about precision and craftsmanship; it’s also about passion, heritage, and innovation. We had the honour of sitting down with the former CEO of Panerai for a quick conversation about his favourite timepieces, fun facts about the brand, and what defines Panerai in three words.
What’s Your Favorite Panerai Timepiece?
“I have the chance to own a couple of Panerai watches, and every morning, I pick one depending on my mood. What I love the most is the Panerai 47mm—the classic of the classics. But I also have a soft spot for Radiomir California. I’m lucky enough to own a Bronzo, which is also one of my favourites, and the Submersible 47mm. Honestly, I’m drawn to all the big watches in Panerai’s collection.”
For those new to the brand, he recommends starting with the Luminor 44mm, a perfect introduction to Panerai’s signature style.
Discover Our Panerai Collection
A Fun Fact About Panerai
“One of the most exciting aspects of Panerai is our Experiences program,” he reveals. “This is a unique initiative where customers can acquire a limited-edition Panerai only by attending one of our exclusive events. For example, starting tomorrow, we have an event in Bhutan—a three-day trekking expedition. At the end of the journey, participants receive their exclusive limited-edition Panerai as a reward for their efforts. We fly you in from anywhere in the world, including Jakarta, and after the adventure, we bring you back. It’s an unforgettable experience.”
Panerai in Three Words
When asked to define Panerai in three words, the former CEO thoughtfully replies:
- Italian – “Our origins are deeply rooted in Italy.”
- Swiss – “All our watches are manufactured in Switzerland, ensuring top-tier craftsmanship.”
- Laboratorio di Idee – “This Italian phrase means ‘laboratory of ideas,’ which perfectly captures Panerai’s relentless pursuit of innovation. From pioneering materials like Bronzo a decade ago to the advanced Ti-Ceramitec technology today, we continuously push boundaries in watchmaking.”
From heritage-rich designs to groundbreaking materials and immersive experiences, Panerai continues to blend tradition with modernity, offering watch enthusiasts not just a timepiece, but a journey worth remembering.
For more information about our Panerai collection, please contact our watch specialist or visit Panerai or The Time Place boutiques.
