Basel Preview : BR03-94 Horolum & BR03-92 Horoblack
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Bell & Ross, the ultimate reference in the field of professional aviation watches, with its square iconic shape and graphic lines, launched its Horo line last year with the BR03-92 Horolum. This year, the brand presents two novelties: the BR03-94 Horolum and the BR03-92 Horoblack. Their name comes from «Horo», which is a reference to Bell & Ross’ concept using matt micro blasted steel on the boxes and dials and a sandwich dial for an optimal readability.

A modern and minimalist design

The BR03-94 Horolum and the BR03-92 Horoblack reflect the spirit of Bell & Ross instrument watches. The case is designed in a contemporary style boasting the iconic shape of the house, «a circle in a square» that is reminiscent of the silhouette of a cockpit clock. They both have micro blasted steel cases and dials, which gives them a monobloc effect. Steel blasting involves high-pressure spraying of tiny glass beads on the metal’s surface.

This treatment “depolishes” the surface giving it a uniform appearance and a grey tone of high purity. The finish is matte, and therefore, anti-reflective. It also avoids reverberations in the sun. This process reinforces their graphic look and utilitarian purpose. The other common feature is the sandwich construction of the dial, which consists of two superimposed metal plates. The main characteristic of the “Horo” models is to the best readability at all times.

BR03-94 HOROLUM

LIMITED EDITION OF 500 PIECES


This chronograph comes in a limited edition of 500 pieces and brings to mind light (“Lum”), and readability. Superluminova® treatment facilitates reading during the day and at nighttime. The color used for lighting landing strips, an intense green light that illuminates the tracks in the dark, is also used in the dial. It offers excellent luminescence and night readability. The indexes and giant numbers 12 and 6 are very legible and painted on the bottom plate. With its unparalleled brilliance, the green tinted Superluminova® C3 is ultra-phosphorescent and lasts a long time in the dark. It allows a persistent reading during the night hours. The dial has two counters for calculating short times and a tachymeter scale on the flange. The BR03-94 is mounted on a gray-green calfskin strap.



BR03-92 HOROBLACK

LIMITED EDITION OF 999 PIECES


This three-hands model comes in a limited edition of 999 pieces, a simple and uncluttered display that features a graphic dial with clear indications. The case, in Bell & Ross’ emblematic shape, is machined in matt micro blasted steel. The dial design is simple. The bar indexes and the four numbers: 12, 3, 6 and 9 enable an easy reading. This type of display is a classic at Bell & Ross, and its effectiveness is very well established. The identical finish of the box and the dial establishes a homogeneous block of the same hue. Indexes and hands play on the black and gray contrast, which guarantees optimal readability.

The BR03-94 Horolum and BR03-92 Horoblack instrument watches have been designed according to the principles of industrial design. Based on a square case, with pure and simple lines, they return to basics. These contemporary timepieces have their character and evoke the realm of the air. They share a minimalist design, hyper-readability and the micro blasted steel gives them modernity and purity.

For more information, visit Bell & Ross



BR03-94 HOROLUM Technical specifications

  • Movement: calibre BR-CAL.301. Automatic mechanical.
  • Crystal: sapphire with anti-reflective coating.
  • Functions: hours, minutes, small seconds at 3 o'clock. Date.
  • Chronograph for short time periods: 30-min timer at 9 o'clock, central chronograph seconds. Tachymeter scale on the flange.
  • Water-resistance: 100 metres.
  • Case: 42 mm in diameter. Microblasted steel. Straps: grey-green calfskin and ultra-resilient black synthetic fabric.
  • Dial: grey: two overlapping inserts. Grey upper insert, cut away around the numerals and indices, revealing the Superluminova® C3 covering the lower insert. Hands covered with Superluminova® C3.
  • Buckle: pin. Microblasted steel.








BR03-92 HOROBLACK Technical specifications

  • Movement: calibre BR-CAL.302. Automatic mechanical.
  • Crystal: sapphire with anti-reflective coating.
  • Functions: hours, minutes, seconds and date.
  • Water-resistance: 100 metres.
  • Case: 42 mm in diameter. Microblasted steel.
  • Straps: black rubber and ultra-resilient black synthetic fabric.
  • Dial: two overlapping inserts. Microblasted grey upper insert, cut away around the numerals and indices, revealing the black Superluminova® covering the lower insert. Hands covered with black Superluminova®.
  • Buckle: pin. Microblasted steel.
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