Top-notch Timekeeper
Hublot unveils avant-garde timekeeping and precision for its fifth UEFA Euro.
By The Time Place Magazine
This summer, the UEFA EURO 2024 returns to Germany, promising a vibrant celebration of football set to captivate fans worldwide. Adding to the excitement is the return of Swiss luxury watchmaker Hublot, marking its fifth consecutive term as the Official Watch of the UEFA EURO—a partnership that has flourished since 2008.
As the first luxury brand to partner with the sport in 2006, Hublot’s relationship with football has been a symphony of precision and passion. The 17th edition of the UEFA European Championship, hosted by Germany from June 14 to July 14, 2024, will see Hublot’s horological mastery on full display with the Big Bang shaped fourth referee board and the cutting-edge Big Bang e Gen3 connected watch.
This connected watch, designed for the referees, combines aesthetic elegance with technological prowess. Crafted with a 44 mm titanium case, scratch-resistant sapphire crystal, and a rubber strap featuring a deployant buckle, it embodies the quintessential Big Bang design ethos. The Qualcomm® Snapdragon Wear™ 4100+ processor powers the watch, offering superior performance and connectivity through GPS, Bluetooth, Wi-Fi, and NFC payment features. The customisable screen and straps, along with Wear OS by Google, ensure it’s as versatile as it is stylish, catering to both Android and iPhone users.
Ricardo Guadalupe, Hublot’s CEO, encapsulates the brand’s enduring commitment to the sport: “This will be our fifth time as the Official Watch of the UEFA EURO since 2008 and our love for the game remains as strong as ever. We are proud to have kept time for each of these unforgettable moments. As the Official Watch of the UEFA EURO 2024, our commitment goes beyond loving football; it speaks of loyalty, consistency and enduring excellence. Nearly 20 years of football for Hublot!”
The UEFA EURO 2024 is poised to be a thrilling spectacle, with 24 fervent teams, and 51 captivating games. Anticipating a global audience of 5 billion fans, Hublot ensures every second—275,400 in total, excluding extra time—is meticulously measured by its exceptional watches. Beyond statistics, Hublot’s involvement is a testament to the unifying power of football, bringing together diverse nations and fans under a shared passion.
Germany, a storied host for the tournament, will showcase matches across 10 iconic venues, nine of which were timekeeping arenas during the 2006 World Cup. The tournament begins with an exhilarating opening match between Germany and Scotland at the Munich Football Arena on June 14, culminating in a grand finale at Berlin’s Olympiastadion on July 14.
Hublot’s Friends of the Brand lineup, featuring luminaries like Marcel Desailly, Didier Deschamps, and Luis Figo, highlights the brand’s deep-rooted connection with the sport of football. This year’s “Every Second Counts” campaign stars Hublot ambassador Kylian Mbappé and showcases a cinematic portrayal of the footballer scoring a last-minute goal, encapsulating the shared fervour for the sport and the precision of Hublot’s timepieces.
The brand’s presence will be a constant reminder of the fusion between luxury watchmaking and football. The Big Bang e Gen3, with its innovative features and classic design, stands as a symbol of Hublot’s dedication to excellence. As anticipation builds for the UEFA EURO 2024, Hublot invites football enthusiasts to join in celebrating the beauty of the game and the precision of Swiss craftsmanship. With its innovative timekeeping solutions and steadfast support for football’s global appeal, Hublot continues to set the standard for luxury in sports.
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